A Matter of Taste

[billroper]

Why can Heinz advertise using the slogan "Heinz is what ketchup tastes like"?

This article should help explain. Although I note that it doesn't say a darned thing about how Heinz ketchup in Canada is sweeter than the hypothetically same product in the United States.

Apparently I know what ketchup tastes like. I should by now, I suppose...

Comments

[(Anonymous)]

Yay rah Canadian Ketchup made with cane sugar!

[judifilksign.livejournal.com]

Heinz ketchup in Canada is made with actual sugar. Heinz made in Pennsylvania is made with corn syrup. It makes a very real difference. I prefer the Canadian version, myself.

[billroper]

It's not just that though. The Heinz Organic Ketchup is made in Canada using real sugar, but it tastes like the domestic variety. There's some other difference in the recipe, but I'm not sure what it is. Possibly less vinegar.

[patoadam]

Thanks for pointing out a fascinating article that I never would have read otherwise.

[filkertom.livejournal.com]

I noticed that Hunt's is touting its being made without HFCS.

[billroper]

So is the Heinz Organic Ketchup on sale in the U.S. That's what we're using around the house now which -- given Katie's penchant for ketchup sandwiches -- is probably just as well. :)

[rdmaughan.livejournal.com]

Thanks for an interesting article I would otherwise have never seen. Of course as a Brit mustard means coleman's.

[phillip2637.livejournal.com]

Reporting from a Canadian perspective, I was introduced to Keen's in the late 1960s and don't think I've bought a jar of the 'ballpark' style mustard since then.

(I don't use a lot of ketchup; I think we have a bottle of a spicier version of Heinz in the refrigerator.)

[kizoku42.livejournal.com]

I simply don't like ketchup, though I do use other tomato based sauces. Particularly BBQ sauces. Maybe I should try The World's Best. The only thing I use standard mustard in is my mother's recreation of grandma's potato salad. It's part of the recipe and everyone loves it, so, IIABDFI.

Read the book too...

[jeff-duntemann.livejournal.com]

That essay has been collected with a lot of other Gladwell miscellany as What the Dog Saw, which is difficult to characterize but well worth reading.

I enjoyed the ketchup essay because I have in fact caught myself wondering why there are fifty different designer mustards down at Safeway but basically one single kind of ketchup. (I don't use either but such weirdness fascinates me all out of proportion to the its importance.)

[(Anonymous)]

For those who want to experiment, the Washington Post just ran three ketchup recipes, all different.